SEO (Search Engine Optimization) refers to the work being done to improve the appearance of a website in the unpaid search rankings in major search engines (Google, Bing, etc.). When your website is indexed by a major search engine, it is then listed in search engines when users search for terms relating to your website.
Search engines will rank the websites by the relevance of the search phrase based on a large number of factors. The goal of SkyTech’s search engine optimization services is to help our clients become listed above the rest of the results in the search engines.
How does SEO work?
There are a large number of strategies that can be used to optimize a website for search engines. By combining elements of on-page optimization and off-page optimization strategies, search engines will take notice and rank your website higher in the rankings (your placement in the search results).
How can SEO affect my company?
A strong search engine optimization campaign can improve your company’s search engine ranking position (SERP) in major search engines which allows potential customers looking for the services you offer to find you. Having a website can help people learn more about you, but it is useless for marketing unless visitors are being driven to it. While there are many ways to drive new users to your homepage, search engines are among the best at bringing new visitors to your door.
Imagine being able to offer your services to a wider audience through search engines. New traffic means greater possibilities of a sale. Having more visitors and more customers can lead to greater revenues and the opportunity for growth and expansion.
In order for SkyTech to accurately engage in SEO operations, we first perform an analysis of your website. We gather information about the overall size of the website in pages, perform an in-depth website review, and compare your website to the websites of your competitors. During this time, we are able to start planning our detailed SEO strategy, perform keyword research, and determine the number of keywords to implement as well as how to optimize title and meta tags.
We engage in a lot of preparation to ensure that your website meets numerous technical standards to ensure that visitors will be able to access an accessible website and search engines will be able to effectively crawl the website’s content. We access a wide variety of tools ranging from Google’s “Analytics” service to proprietary applications while testing the performance of the website in page size and load times. SkyTech provides an analysis covering a large number of features ranging from broken links to appropriate error messages and error codes being handled.
On Page Optimization
A large number of optimizations take place on the website to ensure that content is being properly indexed, keywords are being picked up, and H1 and H2 tags are being used effectively to allow Google and other major search engines to rank the website relevantly. An analysis and revision of the internal link structure, content keyword density, and duplicate content is performed and changes are made as necessary to ensure a high content integrity. Furthermore, additional steps are taken to improve upon website content.
Off Page Optimization
Search engine optimization also requires the creation and maintenance of optimization techniques outside of the domain of a website. Strategies in off page optimization include submitting your website to major directories, social bookmarking websites, and other sources of information. Through link building practices and press release creation, relevant content and incoming links are created for your website to improve relevance and traffic to your website from other sources. This also assists your website’s rankings in major search engines.
SkyTech provides reports that strive to give each customer a detailed understanding of the progress of their search engine optimization initiatives. This will include reports of your website in the rankings for specific search phrases, link building efforts, and directory submission efforts. Further analysis of increases and decreases of rankings can help provide an understanding of the efforts put into place to maintain your ranking in the search engines or to improve them.